The new Wellhub for Companies portal was part of a complete rebuild of Wellhub’s B2B product, designed to make it more scalable and aligned with the platform’s evolving needs. In a collaborative initiative that involved the entire Clients Focus Area, information architecture played a central role in structuring the product’s evolution and ensuring a consistent experience throughout the transition.

I led the initiative end to end — from initial research to the practical implementation of the new navigation structure. It was a collective effort to build a cohesive experience for a product in constant expansion, aligning navigation decisions with both the technical vision and user needs.

MAIN DELIVERABLES
• Planning and execution of card sorting and tree testing
• Consolidation of findings and definition of the new navigation structure
• Design of low- and high-fidelity flows
• Presentation of results and knowledge-sharing within the UX Chapter