Smart People Inc. is a company that offers language courses for teenagers aged 12 to 18, including the traditional Summer Camp — a holiday program that combines language learning with outdoor activities, group interaction, and unforgettable experiences. However, some teens are unable to join the in-person camp due to financial or time constraints.
The challenge, proposed during the Ironhack UX/UI Design Bootcamp, was to create a digital product that would make the camp experience more accessible without losing its collaborative, playful, and educational spirit.

HIGHLIGHTS
• Research with teenagers revealed that smartphones are their main tool for learning, entertainment, and social connection.
• Based on that, we developed Virtual Camp, a mobile app that simulates the camp experience through language learning activities, games, group challenges, and interactive spaces.
• The project resulted in a clickable prototype, with a friendly interface and a focus on engagement and usability.