Veredas is a content studio focused on childhood, working across multiple platforms — from cinema to literature, theater to visual arts. To capture this diversity with sensitivity, we created a visual identity inspired by two key concepts: trails and dreams.

Inspired by the fertile paths of the Brazilian veredas, the brand proposes a sensitive visual journey that celebrates the diversity of childhoods and their imaginative possibilities.

KEY DELIVERABLES
• Brand creation and visual concept development
• Complete stationery set: letterhead, business cards, envelope, CD, and presentation folder
• Visual identity guidelines with usage rules, graphic elements, and applications
• Responsive layout for the institutional website