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Leite Moça® Visual Identity and Packaging Redesign

FutureBrand | 2014

Redesign project for the visual identity and packaging of Nestlé’s Leite Moça® lines, including the traditional, light, and Nestlé® Doceria versions. The goal was to refresh the brand while preserving its emotional heritage: the new identity strikes a balance between tradition and modernity, with a special focus on maintaining visual consistency across product variations.

Co-created with FutureBrand team: Ewerton Morkazel, Jonas Pacheco, Thomás Debeus, Cassiano Takahashi, Makoto Saito, Diones Calisto, Rafael Mathias, Angelica Kley, Alexandre Rizzuti, and Rodrigo Thomas

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