The core concept of this project was naturalness, aligned with the architecture of the building — a pavilion made of concrete, steel, and glass, located within the park. Its wide openings and transparent façades connect the indoor spaces with the surrounding landscape. The visual identity was designed to emphasize this fluid relationship with the environment, across signage, printed materials, and digital content.

MAIN DELIVERABLES
• Development of the visual system, including colors, shapes, graphic elements, and typography
• Applications for indoor and outdoor signage, printed materials, and digital assets
• Alignment with the pre-existing logo, designed by Univers Design studio